Results
42%ROAS growth
24hweather reaction time
0manual budget changes
The challenge
FLUFF cosmetics sales clearly reacted to the weather, but campaigns did not. Budget was spent evenly whether it was 30°C or raining in a given region.
What we did
We connected a weather forecast API to the campaign automation layer. Rules shift budget and swap creatives depending on temperature, rainfall and sunshine in specific regions.
The result
Campaigns react to the weather within 24 hours with no manual work. ROAS grew 42%, and the brand gained a repeatable mechanism that works every season.