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One source of truth for the largest non-profit organisation
Donor and campaign data organised into a single model.
Results
5systems tied into one model
60%less manual reporting
18%increase in donation value
The challenge
Donor data lived in five disconnected systems. Every board report was assembled by hand and took days.
What we did
We designed a data warehouse and an attribution model fitted to fundraising, where donor lifetime value matters more than a single conversion. Campaigns and communication were connected to the same model.
The result
Reporting became automatic, and the organisation started directing budget to the channels with the highest long-term value. Average donation value grew by 18%.