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2,475% ROAS from Meta Ads for MediaMarkt through data science
Scaling sales on top of a data model and automation.
Results
2,475%ROAS from Meta Ads
38%revenue growth
7integrated data sources
The challenge
Meta Ads campaigns ran disconnected from sales data. Reports from the ad platforms did not match the ERP, and budget decisions were made on last-click attribution.
What we did
We built a central data model that ties ad spend to real margin at SKU level. On top of it we ran association rules showing which product sets convert best for which audiences.
Budget allocation moved from manual optimisation to a model that shifts spend between ad sets based on ROAS calculated on margin, not revenue.
The result
Meta Ads ROAS reached 2,475% and revenue grew 38% on the same media budget. The board got a single source of truth: a dashboard that shows the financial result of campaigns with no manual reporting.